RectorSeal Corporation in Japan Research Paper Example | Topics and Well Written Essays - 5500 words

RectorSeal Corporation in lacquer - Research Paper manakinFeasibility study can be defined as a process which enables the order to prise that the project which they are planning to undertake is feasible or not. It includes identifying the problems, opportunities and situations and assesses the benefits as well as the live involved in the projects. Feasibility study alike recommends on the various areas which should be taken pull off before taking any decision. In this project a feasibility study has been done on the various aspects of the probable expansion of the company in Japan. To analyze whether the company should expand in Japan various parameters pose been analyzed. Firstly the muniment of the probable host company that is Japans history in industrial sector have been analyzes. Secondly the political policies regarding the industry have also been analyzed. The industrial sector is influenced by the political changes therefore a study has been made on the political sce nario. along with the political system, the legal, economic and social system of Japan has also been analyzed. The financial place that is the banking, currency, accounting policies and irrelevant trade policies which can influence the company operational in Japan has also been analyzed. ... The financial dimension that is the banking, currency, accounting policies and foreign trade policies which can influence the company operating in Japan has also been analyzed. Next the cultural aspect of Japan has been analyzed using Hofstedes model. To suggest on the merchandising strategies to be practiced there a thorough study has been made on the present merchandise strategies followed in Japan. The human resource dimension including the hiring, training, advancement, compensation and retention practices which are followed in Japan have been made. Apart from the marketing, human resource, financial dimensions environmental scanning a study has been made on the organizational structure of the multi content companies in Japan. After analyzing all the aspects recommendations have been made on the strategies which should be follow by the RectorSeal Corporation to expand in Japan. 2. Brief overview of the company In this paper, the primary aim is to get around a sustainable international expansion strategy for RectorSeal Corporation. The company aims to enter into the Japanese market by analyzing the viability of the host country. Therefore, it is necessary to assess the international factors of the company to identify its strength for market expansion. RectorSeal Corporation is U.S,-based company privately owned company engaged in the manufacturing multiple chemical used for industrial production. It has been operating in U.S. chemical market since more than 74 years. It was founded in 1937 and has gained a rapid growth acquiring a leading position in the market. In is domestic based company and having its portioning within the national boundaries. The headquarter s is situated in the city of Houston, Texas (RectorSeal, 2008). The