Cameron Mackintosh's contribution to the development of the Essay

Cameron Mackintoshs contri barelyion to the development of the megamusical - Essay ExampleThis paper provided highlights the legacy of Mackintoshs transformation of musical theatre through the increasing importance machine-accessible to the marketing of megamusicals which in turn has fuelled debate as to the repercussions of the megamusical for the musical as an art form as opposed to a corporate controlled money spinner.In guessing Mackintoshs contribution to the megamusical, it is imperative to consider the contemporary framework for the business of theatre production in Londons West termination and Broadway. For example, if we contextually consider the theatre market in the West End, recent hit shows from the Sound of medicament to Joseph have driven the reversal in fortune of West End theatres, which had suffered a trend in declining ticket gross and profits in the last decade. In January 2008, the Society of London Theatre announce a record breaking year in 2007 with more than 13.6 million theatregoers generating total tickets sales of more or less 470 million, passing the 400 million mark for the first time.Furthermore, the Societys Chief executive Richard Pulford cited the revenue statistics as an annus mirabilis for London theatre, stating that these figures are a wonderful start to our centenary year but were under no illusions that were going to have to work very hard to fight this success (Maev Kennedy., 2008).