Animal Farm And Russian Revolution

Animal Farm And Russian Revolution Many of the animals in Animal Farm direct represent the dominant figures in Soviet Union from the times of the Russian Revolution to the Tehran Conference. First of all, Old Major who appears at the beginning of the novel is the animal version of Vladimir Lenin and Karl Marx. Karl Marx was a philosopher who wrote The Communist Manifesto. This book talks about a communist government. This type of government abolishes class system and encourages equality among other human beings. Like Marx, Old Major also introduced the theory of Animalism where every animal should unite together against the humans. Old Major convinces the animal to believe in this theory by saying that their misfortunes can all be traced back to Man, who is the only creature that consumes without producing (Orwell, 7). In other words, Man takes advantage of the animals by forcing them to work themselves to death, while the Man does nothing but boss them around. Marx also wrote similar thing in his book when he talked about capitalist government taking advantage of the working class. Both Marx and Old Major never saw their theory come true during their lifetime but it was adopted soon after their death. Soviet Union adopted Communism in 1917 when Vladimir Lenin came to the power. Lenin was also another dominant figure in Soviet Union who resembles Old Major. He was the leader of the Bolshevik Party that seized control in the 1917 Revolution. He was inspired by Karl Marxs theory of Communism, which urges the workers of the world to unite against their economic oppressors. Like Lenin, Old Major outlines the principles of Animalism, a theory holding that all animals are equal and must revolt against their oppressors. Lenin was responsible for changing Russia into the U.S.S.R., as old Major is responsible for transforming Manor Farm into Animal Farm. The U.S.S.R.s flag depicted a hammer and sickle which was the tools of the rebelling workers and so the flag of Animal Farm features a horn and hoof. Se condly, Napoleon is an animal version of Joseph Stalin. Stalin was the second leader of the Soviet Union. After the revolution had occurred, Stalin was able to get rid of Trotsky, his main opponent. Like Stalin, Napoleon ran his opponent Snowball off the farm. Stalin then removed any other opponents and adopted some of their ideas. Likewise, in Animal Farm, Napoleon made sure no other animals would dispute him, and he took credit for Snowballs idea of building the windmill. Napoleon controlled the mind of the animals and some animals started believing that, Napoleon is always right, (Orwell, 48). Stalin and Napoleon both wanted their nations to be great, so they began to make plans to better their territories. While Stalin tried to industrialize the Soviet Union, Napoleon made plans to build the windmill to furnish electricity. Both also tried to get as much work as they could from the workers. Right before World War II, Stalin signed a non-aggression pact with Germany and trusted H itler to honour the terms. However, Stalin was deceived, and Germany invaded the Soviet Union. In Animal Farm Napoleon also trusted someone he should not have. Napoleon sold timber to Mr. Frederick, who deceived him by paying for the wood with false bank notes. Mr. Frederick and other farmers then tried to overrun Animal Farm, but they did not succeed like Germany never succeeds. Lastly, Character of Snowball is a representation of Leo Trotsky. Trotsky was one of the original revolutionaries but as Stalin rose to power he became one of Stalins biggest enemies, and was eventually expelled from the Politburo in 1925 after one year, Stalin took control of the nation. Politburo is a Political Bureau of the Central Committee of the Communist Party of the Soviet Union, (Merriam-Webster.com). In the novel, Snowball was exiled from the farm just as Trotsky had been in 1929. Trotsky was not only exiled in person, he was also expelled from the minds of the Russian people, his historical role was altered; his face was erased from the photographs of the leaders of the revolution. In Russia he was denounced as a traitor and conspirator, and in 1940 a Stalinist agent assassinated him in Mexico City. Napoleon used propaganda techniques to erase Snowball from other animals minds. Napoleon used to say: This explains that how animals were supposed to blame Snowball for any mishap that occurs on the farm. Mankind in the Animal Farm is also a direct representation of dominant figures in the Soviet Union and its surrounding countries. Mr. Jones, who is a farmer and the owner of Manor Farm, represents the last Czar of Russia, Nicholas Alexandrovich Romanov (Nicholas II). During the Czar Nicholas IIs reign, the Russian people experienced terrible poverty and turmoil, which was marked by the Bloody Sunday massacre in 1905 when protesters demanding social reforms were shot down by the army near Nicholas palace. Like citizens of Soviet Union, animals were also not happy with Mr. Jones control. They said, Mr. Jones, had locked the hen-houses for the night, but was too drunk to remember to shut the pop-holes. With the light from his lantern dancing [], he drew himself a last glass of beer from the barrel [], and made his way up to bed[], (Orwell, 1). This shows that character of Mr. Jones demonstrates that having power in no way means one is responsible or worthy of that power. When Russia ent ered World War I and lost more men than any country in any previous war, the furious and desperate people began a series of strikes and rebellions that signalled the end of the Czars control. When his own generals withdrew their support of him, Nicholas renounced his throne in the hopes of avoiding a civil war but the civil war arrived in the form of the Bolshevik Revolution, when Nicholas, like Jones, was removed from his place of rule. Mr. Fredrick was an animal version of Adolf Hitler. Adolf Hitler was a ruthless dictator of Germany and was responsible for World War II. Mr. Frederick was also a tough, shrewd man, perpetually involved in law suits and with a name for driving hard bargains, (Orwell, 38). These characteristic are similar to Hitlers characteristic and actions. Through the course of the book, Fredrick becomes an enemy and then a friend and then an enemy again to Napoleon, who makes many secret deals and treaties with him. One of the major problems the two farms have i s the issue of the timber. Napoleon sells the wood to Frederick for bank notes, only to find that they are false. During the world wide depression, countries were forced by necessity to trade with other countries. One country would have a product or natural resource another country would not; therefore to survive, the country would trade. Many times the trades were unfair and fraudulent. This created many international problems. Also, the deal symbolized the Non-Aggression Pact between Hitler and Stalin prior to World War II. This pact was then broken by Hitler when he invaded the Soviet Union. The breaking of the pact is similar to Frederick giving false notes to Napoleon. Pilkington symbolizes all the allies of the World War II except the Soviet Union. Like the Soviet Union before World War II, Animal Farm wasnt sure who their allies would be. But after losing the relationship with Frederick (Germany), Napoleon (Stalin) decides to befriend Pilkington, and ally with him. Napoleon a nd the other pigs even go as far as inviting him over for dinner at the end of the book. Here Mr. Pilkington and his men congratulate Napoleon on the efficiency of Animal Farm. Russias allies, after the war, also admired its efficiency. Pilkington says, If you have your lower animals to contend with, we have our lower classes! (Orwell, 94). This represents the good relationship between them. Also, Pilkingtons large, poorly managed farm was figurative to the expansive British Empire, which was crumbling during the Second World War. This is in contrast to Frederick, who has the opposite scenario for a small, better managed farm. After the end of World War II, the Cold War was ignited between the US and the Soviet Union, similar to the end of the meeting where both Napoleon and Pilkington play simultaneously Ace of Spades, then get into a bad argument over it. Many of the key events in The Animal Farm are representation of the events that occurred in the Soviet Union. Building of the windmill is a symbol of Stalins Five Year Plan. Just as the windmill was promised to make the animals life easier, the Five-Year Plan was supposed to improve the Soviet industry as well as the working class life by increasing production and allowing the Soviets to shorten the work-week. And just like the windmill, Stalins plan was a failure. After the destruction of the Windmill, the Animals decided to build another one and in real-life, Stalin also kept mixing out new Five-year Plans promising that each new plan would solve all of Russias problems and bring the USSR closer to equality with the industrialized nations of the west. Snowball was in a league with Jones from the start! He was Joness secret agent all the time, (Orwell, 53), was Napoleons excuse to make the animals angry when the windmill was destroyed. This made animals to finish the windmill to sho w Snowball their unity. Battle of Cowshed represents the civil war between the Tsarists forces and Bolsheviks. This war is also known as the Red October. This is where the Tsarists tried to take back the reign but they were defeated again. In the novel, Mr. Jones tried to back his farm but he was defeated. This only strengthens the animal farm. Animal Revolution represents Russian Revolution as a whole. There are a few things to notice about the Battle of Cowshed. First, Snowball (Trotsky) emerges as a military hero. Second, Mollie the horse, who represents the Russian upper-middle-class runs off and plays little role in the battle. Third, Boxer, or the double for the working class, reveals himself as a powerful military force. As the narrator tells us, the most terrifying spectacle of all was Boxer, rearing up on his hind legs and striking out with his great iron-shod hoofs like a stallion, (Orwell, 28). The Animal Revolution was supposed to make life better for everyone, but the l ife was worse at the end. The leaders also became the same as, or worse than, the other farmers (humans) they rebelled against. Even Russian Revolution was supposed to fix problems created by Czar, but the life became even worse after revolution. Both of these revolutions are based on the Communist theory and they both created tensions among the working and higher classes. Many of the events, humans, and animals in the novel Animal Farm are direct representations of Soviet Unions and its surrounding areas. As you can see almost every event in the novel can be traced directly to an event in Russia during the period from 1900-1943, the overthrowing of Nicholas the Second to the battle of Cowshed. also all most all of the characters from Animal Farm can be traced to a person or group of people involved in the Russian Revolution for example Napoleon represents Stalin in the way that he is obsessed with keeping power, and that he gives the pigs special treatment, also the way he use propaganda to make outsiders believe everything is great and that he is a god like leader who could never do wrong. One of the most obvious reasons that napoleon represents Stalin is the way Napoleon over threw Snowball the way Stalin over threw Lenin. Also as is proven by the previous statement Snowball represents Lenin, in the way that he took the teachings of Old major (Karl Marx) and over threw Mr. Jones (Nicholas the second). Snowball was great speakers as was Lenin, both were highly regarded by their followers and both were betrayed by their comrades. Work Cited Orwell, George. Animal Farm;. New York: Harcourt, Brace, 1954. Print. George Orwell Animal Farm Interpretation of Characters and Symbols =. The Complete Newspeak Dictionary from George Orwells 1984. Web. 10 Jan. 2011. . Politburo. Merriam-Webster Online Dictionary. 2011. Merriam-Webster Online. 6 January 2011 http://www.merriam-webster.com/dictionary/politburo Grofman, Bernard. Pig and Proletariat: Animal Farm as History. Irvine: School of Social Sciences, University of California, 1978. Print. The History of Russian Revolution. Marxist. Web. 10 Dec. 2011. .

Infertility Treatments: Is it Ethical? Essay -- fertility medications,

In this day and age several factors have changed the definition of a family. We live in a time where careers, education, and work are now put before starting a family, making it more difficult to have children. The traditional family archetype has changed with a rise in single and homosexual parenting. This change, even though it is a positive one, can result in several people being unable to have children. Infertility treatments have become a popular option for these people who cannot have children. These treatments have become popular in books, movies, and other forms which has brought attention to the ethics of the practices. The ethics of these treatments are challenged by the health risks on people seeking treatments and their potential child, the morality of how embryos are used in these treatments, and the costs of these treatments. Although these treatments have their medical risks, anyone should have the option to use these treatments because they are often the only way they can have a child. Infertility treatments are various types of medicines and medical technologies that aid pregnancy. Some forms of medicines used to treat infertility include hormone injections, fertility drugs, and ovulation drugs. Fertility medications and hormone injections increases the chances of a person to get pregnant or impregnate someone by aiding in the release of hormones to regulate specific reproductive processes such as sperm production or ovulation. Technology based infertility treatments, or more commonly known as ART-technology (assisted reproductive technology), include in-vitro fertilization, artificial insemination, and embryo/zygote transfers. Artificial insemination is a procedure where sperm is placed inside the uterus. In vi... ...e treatments should not matter because the gift of a child is priceless. Altogether the practice of infertility treatments is absolutely necessary. Even though there are some possible negative effects from treatment and treatments can be pricey, nothing can be more valuable and precious than a child. Works Cited http://www.cdc.gov/reproductivehealth/Infertility/Index.htm https://www.nichd.nih.gov/health/topics/infertility/conditioninfo/Pages/art.aspx http://www.womenshealth.gov/publications/our-publications/fact-sheet/infertility.html http://www.health.harvard.edu/press_releases/Psychological-impact-of-infertility http://www.sart.org/uploadedFiles/ASRM_Content/News_and_Publications/Ethics_Committee_Reports_and_Statements/fertility_gaylesunmarried.pdf http://humrep.oxfordjournals.org/content/13/6/1502.short http://humrep.oxfordjournals.org/content/22/6/1506.full

The University Education Puzzle :: Personal Narrative, Autobiographical Essay

The University Education Puzzle My four years of education at Bemidji State University have been comparable to a huge jigsaw puzzle. When I first began, I needed to find my interest, my field of study. I was shopping for the picture puzzle of my preference. I found that there was no particular field that I was interested in so I just grabbed at something. I bought my puzzle without really caring what the picture would be of. I consulted my catalog and found that you could determine what courses to take without wasting valuable time, by determining which ones were required for the two fields most suitable to me. I chose limiting myself to English and Psychology. I now had an idea of what my puzzle would end up looking like. I compared the required curriculum for both majors and took classes needed for both majors, as well as liberal education classes. I was building the framework for my puzzle by grabbing the outside pieces first. I began to piece it together by what I knew would benefit me the most. In building thi s puzzle, I found that some classes would link with one piece, but would be more difficult to pair with another in order to make this border. Psychology was not working out beyond the intro courses to I stuck to classes offered for liberal education and English. It took my two and a half years to find out what my puzzle would really look like. I had stuck with English classes, mainly out of personal interest, and at that point I was nearly done with the liberal education requirements. My puzzleà ­s border was complete and there were even a few layers building unto it. So after consulting with my catalog frequently, much like a puzzleà ­s box with the complete picture illustrated upon it, I decided to go for filling in the rest of the picture. I worked very hard at eliminating classes down to when they would be offered and if I would have fulfilled any prerequisites or class level guidelines prior to taking it. In other words, I was separating the sky pieces from the landscape ones to determine whereabouts each piece would need to be placed in order to accomplish the puzzle. I found that the recommended guidelines suggested having many courses, most of which I had not yet taken, finished at the end of a freshmen and sophomore level.

Essay --

Allison Lore Mr. David R. Lopez ENG132 12/11/2013 Differentiating Instruction †¢ Introduction One issue facing the quality of education in today`s schooling is Differentiating Instruction, which is simply to change ones teaching methods to help cater to each individual student’s needs. Teachers can differentiate through content, process, product, and learning environment based on the individuals. Differentiation comes from idea about differences among students, how students learn, learning preferences and individual interests. In order to understand how students learn and what they know, pre-assessment and ongoing assessments are necessary. In the past instruction was delivered in a one size fits all method. Now, differentiation is individually centered, with a focus on using appropriate instructional and assessment tools that are flexible, challenging, and fair; encouraging students to want to learn (Wikipedia). Schools have many different types of students with different educational needs. Addressing everyone’s needs equally can be quite difficult. With issues ranging from class size, fixed budgets, how every student learns differently, students with special needs, advanced students to inequality among different levels of students it is a challenge for educators to overcome. †¢ Differences Among Students: Students must be accommodated in their diverse educational need in order for the educator to be accomplished in their job. Students of the same age can be different in their willingness to learn, in their interests, what style of learning works best for them, their experiences, and home circumstances( Wikipedia). Some students are eager to learn while others are resistant to learning. There are also students who are adva... ...on in today`s schooling is Differentiating Instruction, which is simply to change ones teaching methods to help cater to each individual student’s needs. With issues ranging from class size, fixed budgets, how every student learns differently, students with special needs, advanced students to inequality among different levels of students it is a challenge for educators to overcome. Teachers should identify with each student to understand how they study as an individual, and how they teach to their students. Teachers must differentiate by determining what students already know through pre-tests taken at the beginning of the class, getting individually acquainted with each student and their problems, having student activates and each students interests and concerns. Taking all of these things into consideration, a teacher can then better cater to the class as a whole.

Boucheron Luxury Brand’s Market Research

HISTORY The House of Boucheron is French family dynasty founded by Frederic Boucheron in 1858. Four generations of the Boucheron family helped the brand to become a worldwide leader in Haute-Couture Jewelry market, expanding the brand to the four corners of the globe. Frederic Boucheron was the first jeweler to move to Place Vendome which he did in 1983. Legend has it that he chose 26 Place Vendome, where Boucheron remains to our days, because it was sunniest corner of this square. He believed that the diamonds in the windows will sparkle all brilliantly. Czar Alexander III was a client, as was his son, the doomed Nicholas II.Her Majesty Queen Elizabeth, the Queen Mother was especially fond of Boucheron tiara which she inherited from Lady Greville, who originally purchased it from the House. Her grand son Prince Charles passed the tiara onto his wife Camille, Duchess of Cornwall as a wedding gift. Queen Elizabeth of England also has a collection of Boucheron jewels as did Wallis Simp son the Duchess of Windsor. American royalty are also collectors of Boucheron creations. Household names like Astors, Vanderbilts and Rockefellers have returned again and again to this jeweler for exceptional pieces of High Jewelry.Actors and artisits have also been fans of Boucheron since it opened its doors 150 years ago. Caroline otero, the temptress known as La Belle Otero, when she was a cabaret dancer at the return of the 19th century was a Boucheron enthusiast as was the famed theater actress Sarah Bernhardt and the writers Oscar Wilde and Marcel Proust. Why film stars including Greta Garbo, Rita Hayworth, Penelope Cruz, Cameron Diaz, Kristin Scott Thomas, Rachel Weisz and Diane Kruger have all come under the Boucheron spell of spectacular creations. TIMELINE: 858- Frederic Boucheron opens his first store in the Galerie de Valois at Palais Royal, during the heyday of the Second Empire. 1866- Boucheron creates its atelier. 1867- Paris Universal Exhibition: Frederic Boucheron w ins his first Gold Medal only 9 years after opening his firs boutique. 1878 – Paris Universal Exhibition: The Foliage necklace, a sapphire and diamond set with a central sapphire of 159 carats, created for Mrs. H. Mackay, wins the Grand Prize. 1883- The Russian Prince Felix Yousoupoff purchases a corsage decorated with 6 detachable diamond bows during one of his visits to Paris. 893- Frederic Boucheron moves to 26 Place Vendome in the residence of the Countess of Castiglione. He opens the largest boutique on the square. 1898- Boucheron opens a store in Moscow, later transferred to St. Petersburg in 1911. 1902- Frederic Boucheron dies, his son Louis cucceeds him. 1921- Boucheron is commissioned to make tiara for Lady Greville; it was later given to England`s Queen Elizabeth, the Queen Mother. 1928- Louis Boucheron is asked by the Maharajah of Patiala to Set the stones of his treasure, which are brought to the Place Vendome boutique by the private guards of the Prince. 930- The Shah of Iran asks Louis Boucheron to assess the Imperial Treasure of Persia and issues a decree naming him Official Curator and Guardian of the Treasure. 1959- Louis Boucheron dies, leaving his sons Fred and Gerard in charge of the business. Edith Piaf, the most popular French Singer of her time, purchases a Boucheron watch for the love of her life, Marcel Cerdan. 1962- Fred Boucheron retires, leaving his brother Gerard as head of the establishment. 1970- In the 1970s the best selling snake line was created. 1973- Boucheron`s first boutique opens in Japan. 980- Gerard Boucheron retires and Alain Boucheron becomes a president and General Director. 1988- Boucheron launches its first women`s fragrance in a ring shaped bottle. 1994- Boucheron takes of a new development in the sector of fashion accessories: The Boucheron Eyewear Collection. Boucheron sells to Schweizerhall. 2000- Gucci Group acquires the House of Boucheron. 2002- Boucheron launches the â€Å"Beaute geois† collect ion. 2003- Boucheron launches the â€Å"Not Bourgeois† collection 2004- Gucci Group is fully acquired by PPR. Jean-Christophe Bedois is appointed CEO.The â€Å"Jaipur† High Jewelry line and the â€Å"Dechainee† collections are launched. 2005- Launch of four new jewelry lines: Trouble, Quatre, Diablotine, Vingt-Six. Boucheron opens its firs boutique in Shanghai and its first flagship in Dubai. The start of the â€Å"Trouble Desir† High Jewelry Collection. 2006- Boucheron and Alexander McQueen collaborates together to create a limited edition Novak bag that incorporates the snake motif of Boucheron`s Trouble line. Boucheron opens its first boutique in Hong Kong and Kuala Lumpur. Launch of the â€Å" Exquises Confinces† line. 008- Boucheron marks its 150th anniversary with a yearlong celebration. CONCEPT AND UNIQUENESS The concept of Boucheron is to appeal to high-end customers who look for something unique in their jewelry. Through meeting target cus tomers standards about design, materials, price and brand Boucheron has created a market for luxury haute couture jewelry. Customers also appreciate the fact that all collections are manufactured in small quantities and that stones of the highest quality are used; in addition to diamonds, also sapphires, amethysts, emeralds, coral, onyx, and jade. We wanted to develop innovative and creative way to introduce our rich heritage and approach to fine jewelry in way that enchants, amazes and amuses. We have a rich history that is beautifully brought alive. † Jean Christophe-Bedos, President, Boucheron The Responsible Jewellery Council (RJC) has announced in 2011 that Boucheron has achieved certification by meeting the ethical, human rights, social and environmental standards as established by the RJC's Member Certification System. â€Å"RJC warmly congratulates Boucheron on its certification.The successful verification assessment of Boucheron was conducted by Philippe Arnaud from KPMG France, one of the independent third-party auditing firms accredited to the RJC's Member Certification System† Michael Rae, RJC's Chief Executive Officer. â€Å"Since 1858, Boucheron has adhered to the highest standards not only in the spectacular designs of its creations but also in upholding its strong ethical code. The RJC certification corresponds to the House's continued endeavor to embody excellence and responsible business practices both internally and externally; a commitment we share across the PPR Group† Pierre Bouissou, Boucheron's CEOBUSINESS STRATEGY With the understanding that the conservative way was not an option, Boucheron plays on its long history of rousing the passions of sensual desire. This attitude has driven Boucheron's design and delicate craftsmanship and resulted in a heritage of enthusiastic stories and myths. Today it could motivate an entirely new approach to the market. The House’s individual legacy sharped a way to connect th e new luxury consumer on a essentially more personal, more passionate and less superficial level.Boucheron has formed a marketplace approach that brings many industry innovations – a new service that redefines how the HNWI can experience and enjoy luxury jewelry; an exclusive retail concept that can voyage to the client rather than sit and wait for them; and product idea that raises the craft of the brand to the peak levels of art and business When Boucheron has entered the US market the first element of the strategy was a â€Å"Desir†, a collaboration with the creators of Spiegelworld, that brings alive the rich history of Boucheron in an personal and inspirational 100 year old hall of mirrors.It was launched in New York in August 2008 and was set to benefit from a sellout three-month run at the South Seaport before opening two-year tour of US’s most significant Luxury markets. â€Å"Set in a turn of the fin-de-siecle nightclub, Desir is meeting place for show girls and soldiers, bejeweled courtesans and maharajahs, a carnival world devoted to the pursuit of beauty, clever seductions and breathtaking displays of acrobatic wonder. It is a sparkling merry-go-round where the last love affair is merely an entree to the next encounter.More than any show in New York I can think of, Desir, with its cavalcade of professional beauties, does inspire thoughts of a time when well-dressed admirers queued up at dressing-room doors bearing gifts of flowers and jewelry. As for me, I'm thinking of coming back with a bouquet of catnip for that charming, fluffy-haired Persian who stopped the show when it walked a tightrope. † Ben Brantley, New York Times. Additionally to the show there was the Boutique Desir, a traveling boutique where, guests can find out Boucheron’s universe and its creations; can touch, try and familiarize themselves with the pieces in a private ambiance.Clients were then invited to the exclusive Bar Vendome, a VIP lounge wh ere they could get pleasure from an memorable evening under the stars. Boucheron chose to launch their products in the BRIC countries as well, which consists of some of the most emerging markets in the world today. Additionally, the Middle East and India are also two extremely important markets for Boucheron, partly due to the strong responsiveness for jewelry. The sales in these countries are larger than in the western countries and the luxury company is exploiting the new wealth of the generations with high luxury awareness and taste.MARKETING MIX Product: Boucheron sells hand-made haute-couture luxury jewelry made from fine materials like gold, platinum, diamonds, emeralds and sapphires. Along with every purchase the buyer receives superior service and is entitled to service which assists users with exclusive services like delivery and customization. One of the Boucheron`s specialties is color. Clients easily can distinguish  Boucheron’s line of jewelry  by its designs . Its signature is visible in the form of motifs like floral, peacock feathers and snakes. Boucheron produces: * Necklaces * Pendants Bracelets * Brooches * Cufflinks * Earrings * Rings * Wedding Jewelry * Watches * Perfumes (18 editions) * Sunglasses Price: Boucheron prices range: Rings from 2. 000 eur up to 30. 000 eur Earrings from 4. 000 eur to 41. 800 eur Necklaces from 12. 000 eur to 1. 000. 000 eur Brooches from 5. 000eur to 10. 400 eur The prices vary with the different collections and the materials that are used in them. Place: Boucheron jewelry is very selectively distributed. It is available at company-owned boutiques and flagship stores like London Jewelers, Goldsmiths, and Colette.They recent store was opened in Doha`s West Bay community in Middle East. In keeping with its global design concept, the space is decorated using its signature aubergine and gold colour palette and affluent wooden decor. The Doha boutique domiciled Boucheron’s iconic most collections, a long with a range of exquisite high jeweler’s creations. Boucheron locates its stores in luxury shopping districts, famous â€Å"Golden Triangles† of large metropolitan areas and opens relatively few stores.Today, Boucheron operates more than 50 boutiques and over 100 certified retailers worldwide in addition to an online sales website. The boutiques are, intimate and have a luxury feeling. All sale locations can be found on www. boucheron. fr . Promotion: Boucheron acquires much publicity from sales to celebrities like: * Chanel Iman * Diane Kruger * Natalia Vodianova * Kira Knightley * Julianne Moore * Raquel Zimmermann * Anne Hathaway * Mary-Kate Olsen * Natsha Poly * Lily Donaldson * Salma Hayek * And many others As well Boucheron has collaborated with Vertu.Boucheron launches diverse collections at different times and only makes a certain number of some jewels in order to keep a prestigious image and be a focus for HNWI. Boucheron has an own website for publicity which features product descriptions and prices. Mostly promotion is running in Fashion Magazines like Vogue. POSITIONING Seeking to embody the opulence and grandeur of Parisienne life, Boucheron draws often upon iconic French women, each epitomizing a facet of the golden age, to act as muses in the creation of distinct sets of jewelry.Each woman has its own distinctive way of wearing jewelry, which is the privilege of a woman, but she can vary own excitement strategy. Blink of an eye, the center will become a decorative pattern of brooches, pendants into earrings, necklace, or a deduction into a multifaceted hairpin. Boucheron blends the art of seduction and a charm with a woman`s desire to wear jewelry. Boucheron has positioned itself as the top-of-the-line targeting HNWI. Boucheron achieving this by using only the finest materials to create their products which are all handcrafted ensuring that every product is of perfect quality.Boucheron will launch different collections each fe aturing different materials and designs which make the collections unique and prestigious; their most expensive line ever was a necklace Julia which cost 800,000eur and Boucheron snake necklace for Maison du Chocolat which costs 900. 000 eur. Boucheron collaborated with VERU luxury mobile phone maker, to extend their success and increase awareness in the luxury product world. Boucheron offers superior and personalized service to its clients, guaranteeing customer satisfaction and loyalty. They also position hemselves by showcasing the celebrities who own their products as an indication that their products are for the rich and famous. Boucheron has flagship stores all over the world in 50 countries however they open relatively few boutiques solely in luxury shopping districts of large cities and thus are considered selectively distributed. Boucheron boutiques are decadent, small, intimate venues which offer personalized service to clients wishing to make a purchase. Boucheron house v ery successfully preserves a prominent image with its ultra-luxurious products and superior service through its positioning.TARGET CONSUMER The Boucheron jewelry is a highly luxurious product, which doubtlessly is made to fit the extremely wealthy population of this world. The main customers are rich and found in the urban areas, who are constantly searching for the extraordinary products. Furthermore, their flagship stores are situated in the finest areas, in order to attract the highly rich international shoppers. CONSUMER-BASED BRAND EQUITY PYRAMID Brand Salience For Boucheron achieving right brand identity involves brand salience. Only richest people are aware of Boucheron because promotion is quite narrow.However their target consumer for sure can recall and recognize this brand. So conclusion here is that Brand salience is more depth than breadth. This basically means that even thou there are not yet many people knowing Boucheron, but those who do, they know all insights of it , can easily remember it and realize what this brand is about. Brand Performance The product itself is at the heart of brand equity, as it is the primary influence of what consumers experience with a brand, what they hear about the brand from others, and what the brand can tell customers about the brand in their communication.Brand Performance relates to the ways in which the product or service attempts to meet customers` functional needs. This is on top level for Boucheron brand. It is crucial to contribute to customers` desires, wants and needs. Boucheron brand highly represents all what their HNWI customers want to have for paying a high price. The product is highly durable; it has distinctive logo, premium pricing and quality handcraft. All customer services provided for clients by Boucheron also attributes to brand`s performance. Brand ImageryAnother variable CBBE Pyramid is second type of brand meaning which involves brand imagery. Imagery deals with such a properties of a pro duct, which meets customers` psychological needs. It is more about what people think of it, how they see it. Boucheron imagery is extremely individualistic and stylish. When customer is buying Boucheron cell he/she buys a beauty of it. As of Boucheron customer has a strong judgment of a brand as high quality luxury product. Credibility is high and customer see Boucheron as superior, advantageous brand. Brand JudgmentsBrand judgments focus upon customers` personal opinions and evaluation with regard to brand. This involves how consumer put together all from performance and imagery association to make kind of an evaluation. Boucheron clients evaluate this brand as a high quality luxury brand. Brand Feelings This variable shows emotional response with respect to Boucheron brand. It shows what feelings are evoked by the marketing strategy for the Boucheron and how does it affect feelings about themselves and relationships with others. Customer of Boucheron is for sure status-conscious p erson.Customers of Boucheron have a unique and warmth feeling about the brand. It can be exciting due to special relationship of beauty and handcraft in brand`s products. Customer feels it is trendy and relates to special status and therefore social approval. Customer feels high security within this brand due to all advantages provided. As Boucheron makes consumer feel better self-respect, pride, fulfillment and accomplishment also occurs. Brand Resonance Final variable of pyramid shows brand relationships with a customer based on Salience, Performance, Imagery, Judgments and Feelings.As for Boucheron even if general awareness is low the behavioral loyalty is very high, customer want to get back to this brand, consequently repeat purchase is possible. Brand loyalty is necessary but not sufficient for resonance to occur. Within Boucheron brand customer is not returning to this brand again due to, for example, scarce of substitutes. Boucheron attained their main goal- strong personal attachment to brand. SWOT ANALISYS FOR BOUCHERON STRENGTH * Masterpiece of design and craftsmanship * Innovative brand Strong reputation (Products have established strong reputation in their field) * Global expansion (Includes significant growth over last 10 years) * Customer service * Control of Quality WEAKNESSES * Extremely high production price (which leads to high product price) * Limited access as distribution is exclusive and limited * Not enough practical promotion and advertising OPPORTUNITIES * Emerging markets * Mix Boucheron styling with some big Fashion Brand like Gucci * Change of consumer lifestyle (growing demand from young and senior people) THREATS Increasing Quality of Competing Products and Number of those * Importance of counterfeiting COMPETITORS * GRAFF * VAN CLEEF ; ARPELS * PIAGET REFERENCES http://luxurysociety. com/articles/2012/01/the-latest-boutiques-burberry-bally-boucheron http://www. luxury-insider. com/luxury-news/2010/03/boucheron-jewellery-show-at- mandarin-oriental-hk http://en. wikipedia. org/wiki/Boucheron http://www. verybest. com/cat/49/jewelry/235/2/ http://jewelhistory. com/2010/10/27/in-and-around-town/ http://www. mycompanion. cz/en/list/boucheron-paris-boutique

I Know Why the Caged Bird Sings Theme Reflection Essay

In the story, I Know Why the Caged Bird Sings, there are many themes. Two of them include racism and displacement. At a very young age, Maya met the effects of racism and segregation in America. She had been told about the differences between blacks and whites, which developed her belief that only blonde hair is beautiful and that she is a fat black girl stuck in a nightmare. However, Stamps, Arkansas, was so segregated that as a child Maya never really saw white people which made her believe that they didn’t exist. As Maya gets older, she is approached by more personal incidents of racism, such as a white dentist’s refusal to treat her. These unfair events humiliate Maya and her relatives. She learns that living in a very racist society has shaped her family members, and she tries to overcome them. Resistance to racism has many forms in I Know Why the Caged Bird Sings. Big Bailey buys glitzy clothes and drives a fancy car to state his wealth and runs around with women to declare his masculinity in the face of degrading and reducing racism. Momma keeps her pride by seeing things realistically and keeping to herself. Daddy Clidell’s friends learn to use white peoples’ racism against them in worthwhile cons. Maya first experiments with resistance when she breaks her white employer’s heirloom china. Her bravest act of disobedience happens when she becomes the first black streetcar conductor in San Francisco. Blacks also used the church as a place of revolutionary resistance. This story also includes the theme of displacement. Maya is moved around to seven different homes between the ages of three and sixteen. As said in the poem she tries to recite on Easter, the statement â€Å"I didn’t come to stay† becomes her shield against the reality of her rootlessness. Maya is always humiliated, making her unable to put down her shield and feel comfortable staying in one place. When she is thirteen she moved to San Francisco with her mother, Bailey, and Daddy Clidell. She finally feels that she belongs somewhere for the first time. As Maya continues her journey, she realizes that thousands of other terrified black children made the same journey as she and Bailey. Traveling on their own to newly wealthy parents in northern cities, or back to southern towns when the North failed to supply the economy it had promised. African Americans descended from slaves who were displaced from their homes and homelands in Africa, and blacks continued to struggle to find their place in a country friendly to their heritage.

Research: Oxygen and Carbon Dioxide Essay

I walk into my first period class at 9:29 right before the 9:30 bell rings for class to begin. My science teacher, Mr. Sherman, has to make an announcement to the class. He says, â€Å"I am assigning a five paragraph essay due at the end of the week about photosynthesis and cellular respiration. † I thought to myself, how am I going to write a five paragraph essay on photosynthesis and cellular respiration? But then again, all it takes is some research. To begin with, the process of photosynthesis starts with Carbon Dioxide, Water, and Sunlight. The Carbon Dioxide, Water, and Sunlight starts of by going in to the plant and makes its way through the plant and out. Its job is to convert sunlight energy into chemical energy. As the cycle is ending glucose (sugar), and oxygen come out of the plant and transfers into cellular respiration. This all takes place mainly in the leaves of the plant. Obviously, the photosynthesis cycle isn’t that complicated. Secondly, cellular respiration is the process when the glucose and oxygen that comes out of a plant then transfers into either a plant or animal cell. It allows organisms to use energy stored in the chemical bonds or glucose. The energy in glucose is used to produce ATP energy. Cells use ATP to supply their energy needs. Cellular respiration is therefore a process in which the energy in glucose is transferred into ATP energy. In addition, during the process of photosynthesis the carbon dioxide goes through the leaves and the water goes in the roots of the plant. The sunlight then hits the plant so that the carbon dioxide and water mix with the sunlight in side of the chloroplast where the light is trapped. The mixture then gives off a substance called glucose (sugar) and also oxygen. Then the glucose and oxygen transfer to a plant or animal cell . This is called cellular respiration which is when the chemical energy of â€Å"food† molecules is released and partially captured in the form of ATP. Carbohydrates, fats, and proteins can all be used as fuels in cellular respiration. At the end of the cycle carbon dioxide and water is produced, then sunlight is added and put back through the process of photosynthesis. To conclude, by the end of the week it was time to finally turn in my essay. It only took a slight amount of research to come up with a five paragraph essay. Before, I thought I would never be able to wright it, but I proved myself wrong and I happily turned in my essay. As an overview, carbon dioxide, water, and sunlight are mixed and go inside a plant and glucose and water comes out. Then, the glucose and water goes in either a plant or animal cell and ATP energy is created and what comes out is carbon dioxide and water and then the cycle begins all over again.